Four Seasons unveiled its new website earlier this month, with many eyebrows raised as a result of the reported $18m pricetag.
While this seems like a lot of money for a site relaunch, it is an international brand, and the $18m may cover more than just a redesign.
The important point is whether or not this website will help it achieve its aim of improving its online revenues, which currently stand at 12% of overall sales.
With the help of some user testing videos (kindly provided by whatusersdo), I’ve been looking at the user experience on the new Four Seasons site.
While the site contains some great imagery and content, there is plenty of room for improvement, and it’s a big fail on accessibility…