A lack of functionality and slow loading times are among the main usability issues with mobile sites, according to a new study.
Sites that aren’t optimised for mobile screens are also a lead cause of frustration, yet many businesses (yes, including Econsultancy) are still dragging their feet on launching a mobile site or moving to responsive design.
However more often than not mobile sites offer exactly the same features and functionality as desktop versions, it’s just scaled down for the smaller screen size.
Therefore it could be that consumers simply aren’t aware that the mobile web offers the same browsing experience as desktop, or that poorly designed mobile sites are giving people the impression that they offer limited functionality.
To find out how the top sites were performing Radware tested the load times (in Internet Explorer 9, Firefox 17, and Chrome 23) and page composition of the 2,000 top US retail web sites in December 2012.
It then compared this data versus previous benchmark tests performed on the same set of sites, dating back to December 2010.
Maintaining a decent website speed while also plugging in all the necessary analytics, adverts and product promotions is no mean feat.
And losing even a few seconds on your load time can have an adverse impact on usability, conversions and SEO.
In fact, stats included in our recent post on how to improve site speed show that the average consumer expects sites to load in two seconds, and slow loading websites could cost retailers as much as £1.73bn in lost sales each year.
But help is at hand. Google has a free PageSpeed Insights tool that anyone can use to measure the load time of a particular website.