Google’s sitelinks changes: the experts’ view

Google has announced that it has expanded the number of sitelinks shown on search results pages, something you’ll see on a search for most brands. 

I’ve been asking some of our SEO guest bloggers about how the changes will affect websites, and how they can adapt to and take advantage of them… 

Are Google’s SERPs getting too messy?

Google might as well have been called Simple. Back when Google was a new entrant in the search engine market and larger competitors were cluttering up their homepages with as much content as could be aggregated on a single page, Google took a different approach and offered internet users an alternative: a clean, if not sparse, homepage that focused on one thing — search.

Relatively-speaking, that homepage hasn’t changed much in the past decade. But what has changed: Google’s SERPs.