Skittles

10 branded Twitter accounts that raise a laugh

Twitter is entertainment, so it goes without saying that a humorous Twitter account is going to get followers, reach and engagement.

Here are some of the brands that have decided to navigate (or not) the governance needed to keep a funny and risqué Twitter account in check.

Although these companies are often in industries where rules of taste are fairly relaxed, all have done well in using belly laughs or sass to their benefit.

What should FMCG brands do with their websites?

The last 12 months has seen a sea change in the user experience strategy of many grocery brands, placing social media, and particularly Facebook, at the heart of their digital play.

At first look this seems sensible, Facebook offers an opportunity for richer forms of interaction than either digital advertising or a brand’s own website have historically delivered. And the platform is free to use. And it yields lots of new data points that weren’t available before.

But in the long term Facebook can’t be where brands ‘live’ online, and making Facebook the centre of gravity for FMCG brands opens up a number of risks for brand owners. We need to put our thinking caps on and consider a new future for brand websites in the marketing mix.

Skittles shows brands how not to get a social media campaign to spread

Skittles UK Facebook Updater app

With tweens, teens and colorful candy-lovers as its target market, Skittles has been able to take many liberties with its
social media branding. The company represents many of the
cool things that can happen when a brand releases its tight grip on
marketing. Unfortunately, its newest campaign is a prime illustration of how not to
effectively “go social.”