Q&A: Matthew Don on Flash and SEO

I’m not exactly a Flash fanboy, largely on the grounds that many Flash-based sites suffer from Rubbish User Experience Syndrome (RUES) and all too often they don’t play by Google’s rules.

I can never understand why a web-based business would choose to ignore the fundamentals of SEO, or why some agencies push Flash towards their clients knowing that it isn’t an especially Google-friendly technology. All style and no substance. But Flash has its place, especially for campaign-based sites, and recent improvements to the way search engines make sense of Flash-based websites have made it more acceptable than it used to be.

I’ve been talking to Skive technical director Matthew Don, who explains why he thinks Flash and SEO can be happy bedfellows, as opposed to mortal enemies.