Don’t call it a comeback: widget companies expand past advertising

What do you do when you’re an ad supported business and the ad industry takes a nosedive? You change your business model. That’s what a good number of formerly ad dependent companies are doing this year.

Today the Wall Street Journal profiles companies — like Slide, RockYou, Zynga Inc. and Meez — that have branched out into new business models after the online ad industry began to falter last year. While most of the alternate revenue streams are untested, they point to an interesting phenomenon.