SlideShare

Six great Slideshare decks on content marketing and strategy

Whether you like the phrase or not, content marketing is here to stay, and it works well. 

It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a well-planned content marketing strategy can help these teams to focus on long-term goals. 

There has been a lot written and spoken about content marketing over the past couple of years, including on this blog. 

Hre, I’ve rounded uo some of the best presentations on content strategy from SlideShare… 

Which content marketing formats work best?

Over the past week I’ve been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year. 

Here, I’ve asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. 

Other formats are working well though: video, immersive storytelling, slideshare, scrolling sites, and good old blog posts.

Five great UX presentations on Slideshare

While Slideshare presentations can be light on words, many of the most important UX principles still come across through the visuals alone.

Here are some favourites from our internal staff and expert network…