slow websites

67% of consumers cite slow websites as the main cause of basket abandonment

Everyone hates slow loading websites, and a new survey highlights just how damaging a slow site can be to the user experience.

The study by Brand Perfect found that two thirds of UK consumers (67%) cite slow loading times as the main reason they would abandon an online purchase.

It’s a topic we’ve looked at in more detail in our post ‘Site speed: case studies, tips and tools for improving your conversion rate‘, with stats showing that slow loading websites are losing businesses up to £1.73bn a year.

The second most common reason for basket abandonment is difficult navigation or problems finding a product (50%), followed by too many steps when trying to purchase goods (40%) and not being able to gauge the size of products (36%).