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Apps are hot, but mobileSQUARED says search rules the nearly $800 million US mobile ad market

mobile apps The US mobile ad market will reach nearly $800 million in 2010. Nice,
but just a pittance compared to 2015, when mobile ad spending will
top $5 billion, according to data from mobile marketing research firm mobileSQUARED.

The
firm’s latest report analyzed the state of the US mobile ad market,
revealing that mobile search is the go-to marketing tactic as the
mobile ad network landscape continues to grow more tangled and complex.