smac

Lack of social ROI measurement holding industry back

The world of social media is a ever changing landscape. In recognition of that, the Social Media Advertising Consortium (SMAC) was created in 2009 to educate member companies on issues and trends in social media. More recently, it has been striving to create standards in social media for the advertising industry.

We had the chance to talk to Nichole Goodyear, former CEO & Co-founder of Brickfish.com and Co-Executive Director of SMAC, about social media standards, how our ad spend needs to change and if Facebook advertising is really worth it.

Q&A: Maura Curtin, Social Media Advertising Consortium

There’s a new trade group in town. The Social Media Advertising Consortium (SMAC – pronounced “smack”) is newly-formed, but burgeoning body dedicated to best practices, measurement, defining smacand shaping one of the fastest-growing channels in digital advertising. We caught up recently with Executive Director Maura Curtin to learn more about what SMAC is up to…and what its plans are for the future.