small businesses

Small businesses are not impressed by Twitter: survey

Much of the attention lavished on social networks as marketing platforms focuses in on large brands, many of which have invested heavily in these channels and can boast about large audiences.

One of the most popular social networks with brands has been Twitter, which is now generating hundreds of millions of dollars a year in ad revenue and may go public in the next year.

This week’s top six infographics

Here are six of the best infographics we’ve seen this week.

This time the topics include multiscreen content consumption, who to follow in the SEO industry, big data, the marketer’s guide to actionable data and a look at how small businesses in Australia use social media.

Eight tips for small businesses starting out on Tumblr

Devising a social media strategy isn’t easy for small businesses, not least because there are so many different platforms to choose from.

Facebook and Twitter are the obvious choices because that’s where the eyeballs are, but they also require a lot of resource to make sure you are constantly engaging with fans and responding to comments.

So one other option for businesses to consider is Tumblr. The blogging platform currently hosts just over 77m blogs that attract 4.5bn impressions a week and it’s growing rapidly.

Tumblr is already being used by a number of major brands and recently announced its first analytics platform, which makes it a more attractive proposition for business users.

Facebook now most popular customer acquisition tool for SMEs

More than a third of UK businesses (36%) now use Facebook to attract new customers, according to data from Basekit.

This makes it more popular as an advertising tool than local business directories such as Yellow Pages and Thomson, which are used by 27% of the 500 small businesses surveyed.

The use of online advertising is now almost as common as print advertising (20% vs. 21%), and Twitter is also quickly gaining popularity (17%).

Will $50 in ad credits make small businesses like Facebook?

With more than 750m users, Facebook is the world’s largest social network. So it’s no surprise that marketers have flocked to the Facebook in an effort to reach consumers online.

But Facebook’s COO, Sheryl Sandberg, knows that multinational brands and Madison Avenue ad agencies aren’t necessarily the most lucrative group of ‘marketers‘ her company can court.