Five digital analytics tips for SMBs

The phrase of the day is ‘Big Data‘, everyone talks about how it can boost your business and make you a successful organization.

But how can big data help a small business? Can you still use it to drive decisions and optimize your business?

The answer is: yes you can! In this post I will provide a few tips that can help SMBs to get up and running with data analytics.  

Marketing Automation: the big sell…

While it is incredibly useful, Marketing Automation Software isn’t the
sexiest of tech.

MA needs to be solid and
dependable. It can align sales with marketing, it can help personalise
content, but it isn’t likely to rank alongside the iPad in the wider
consciousness anytime soon.

In short, it has an image problem. This may not seem like a huge concern, but it is contributing to a slow uptake by a hugely important market sector: SMEs