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Three best practice tips for integrating paid search with offline campaigns

Paid search is ‘always-on’ and a numbers game that needs to be aligned with your offline marketing strategy to reap maximum rewards.

In our recent Paid Search Best Practice Guide, which includes over 300+ pages of tips and best practice, we outline how these ads can support cross-channel marketing campaigns.

Read on for three tips from contributor Chris Camacho, Head of Paid Search at Starcom MediaVest Group