Smyths

How retailers handle site search for the most popular Christmas gifts

In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.

When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?

Fight Club! Toys R Us vs Smyths

Did you miss out on the bargains of Black Friday? Perhaps in an effort to catch up you’re reading this in between filling your online Christmas shopping basket.  

If so, you’re in good company as today is Cyber Monday which typically has the biggest online sales of the year.

Ahead of this landmark day, we decided to take a look at two major toy retailers, which have both an online and offline presence: Smyths and ToysRUs