The changing face of social content
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
As usage soars, what are social media platforms doing to help support and inform users
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
Getting started with Snapchat: A guide for marketers
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
The best social stories & campaigns from April 2019
We’re already a third of the way through 2019 and there is no sign of the social media news and campaigns slowing up.
The best social stories & campaigns from September 2018
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more.
How retailers can deal with the rise of “Snap and send back”
Social media is proving to be a double-edged sword for fashion retailers.
While content posted by consumers and influencers to popular social platforms like Instagram, Snapchat and YouTube has been proven to drive sales, a “snap and send back” trend driven by social media could be costing retailers in the UK billions of pounds in sales annually.
Why retailers should create product landing pages for their shoppable social posts
In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.
To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram’s shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.
The best social stories and campaigns from April 2018
It’s been a busy month for brands on social media, let’s take a look at some of the best stories and campaigns from April 2018.
Featuring April Fool’s Day, Kanye West, Facebook (surprise, surprise), Coachella and more.
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Snapchat is finally opening itself up to the web
Snapchat’s fortunes have declined since the company went public last year.
Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.
How will Snapchat’s redesign affect branded content?
By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it’s getting better at monetizing users, has yet to prove that it will ever become a profitable business.
Snapchat’s woes don’t appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat’s rise, one that seems to be working.
What does Snapchat’s Spectacles debacle mean for the future of the company?
Prior to its long-anticipated IPO earlier this year, Snap Inc., the parent company of Snapchat, had a intriguing message for investors: “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.”
Snapchat: How brands are getting creative on the service
1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report looks to Snapchat, though not to how the fast-growing ‘mobile moments’ platform is marketing itself, but rather how the service is being used by leading brands in creative and […]