The best social stories & campaigns from September 2018
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more.
How retailers can deal with the rise of “Snap and send back”
Social media is proving to be a double-edged sword for fashion retailers.
While content posted by consumers and influencers to popular social platforms like Instagram, Snapchat and YouTube has been proven to drive sales, a “snap and send back” trend driven by social media could be costing retailers in the UK billions of pounds in sales annually.
Why retailers should create product landing pages for their shoppable social posts
In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.
To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram’s shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.
The best social stories and campaigns from April 2018
It’s been a busy month for brands on social media, let’s take a look at some of the best stories and campaigns from April 2018.
Featuring April Fool’s Day, Kanye West, Facebook (surprise, surprise), Coachella and more.
Snapchat is finally opening itself up to the web
Snapchat’s fortunes have declined since the company went public last year.
Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.
How will Snapchat’s redesign affect branded content?
By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it’s getting better at monetizing users, has yet to prove that it will ever become a profitable business.
Snapchat’s woes don’t appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat’s rise, one that seems to be working.
What does Snapchat’s Spectacles debacle mean for the future of the company?
Prior to its long-anticipated IPO earlier this year, Snap Inc., the parent company of Snapchat, had a intriguing message for investors: “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.”
Snapchat: How brands are getting creative on the service
1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report looks to Snapchat, though not to how the fast-growing ‘mobile moments’ platform is marketing itself, but rather how the service is being used by leading brands in creative and […]
Ask the experts: Paid social media trends, challenges & strategy
Next up for our ‘ask the experts’ series is paid social media.
We’ve got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There’s quite a lot to digest so you can use the hyperlinks below to jump between questions.
Five reasons Instagram is beating Snapchat in the battle for brands
Instagram or Snapchat? For brands deciding which service to invest more heavily in, Instagram increasingly seems to be the winner.
Here are some of the biggest reasons why.
Snapchat opens up to the web in a big way with new Paperclip linking feature
Since its launch, popular messaging service Snapchat has only been accessible via iOS and Android apps. The Snapchat ecosystem has been totally closed off from the outside world, including the web.
That stands in stark contrast to Snapchat’s biggest competitor, Facebook-owned Instagram. In 2012, it made user profiles accessible on the instagram.com website, and most recently, it upgraded its mobile web app to allow users to post content. Previously, content posting could only be performed via the Instagram native mobile apps.
The best social stories and campaigns from May 2017
Is it me, or did May disappear faster than a box of Magnums on a hot bank holiday?
It was a hectic one in the world of social media too. Let’s take a look back at some of the highlights, including Twitter fails, records, travel campaigns, and more.