Glamour creates ‘shoppable wall’ for Fashion Week

The trend for virtual shop windows continues in New York this week, with Glamour magazine offering consumers the chance buy a range of beauty items during Fashion Week.

This scannable display differs from previous QR code shop windows however as it uses SnapTags developed by SpyderLynk.

Glamour scores 512,339 engagements with ‘SnapTag’ print ads

Following our discussion yesterday about the value of QR codes and acceptable levels of engagement, it seems that Condé Nast’s Glamour magazine has found real success by placing SnapTags among its printed pages.

In fact, a trial within its ‘social edition’ from September produced 512,339 engagements among a circulation of 2m readers – just over 25%.

Spyderlynk’s 2D mobile barcode technology acts like a QR code, but instead of a black and white box, shows a circle with any kind of brand logo inside it.