Snickers

Snickers, LAFitness and O2 on Twitter: ask the experts

We’ve seen a fresh batch of Twitter ‘storms’ erupt over the past few weeks that are destined to feature in the presentations of many a social media speaker for the next year.

O2 held it’s head high following a data leak, Snickers is being investigated by the ASA and @LAFitness has come out of the week fairly bruised. A good, bad, and ugly you might say. 

While many of these, like so many other examples, pass by without long-term damage – some survive and cause reputational problems that could easily have been avoided.

We’ve gathered together four experts to ask their opinion of the three cases, and provide input on best practice for responding to such situations.

Snickers ‘hijacks’ Katie Price’s Twitter account for PR stunt

Yesterday the Twitter account of British model Katie Price was ‘hijacked’ in what turned out to be a PR stunt for Snickers.

A series of tweets discussing the Eurozone debt crisis, and calling for ‘large scale quantitative easing in 2012’ had many of her 1.5m followers initially guessing she’d been hacked.