Online retailers continued to improve their performance in terms of delivery last year, with an increase in the speed of delivery, and a greater range of options on offer for customers.
John Lewis picked up Snow Valley’s Golden Chariot award for all round delivery excellence, though the 2011 Online Retail Delivery Report did still find some room for improvement.
Some highlights from the report…
I’ve reviewed plenty of e-commerce sites for this blog, but one aspect I haven’t looked at so much is the thank-you page, the last page shoppers see after placing an order.
Here’s a selection of tips from the report…
More online retailers are now beginning to offer more flexibility in their delivery options, such as next-day and Saturday delivery.
However, a lot of online retailers still have some way to go to offer the kind of flexibility that online shoppers would like.
A study into the returns processes of 100 online retailers in the UK has found that returning goods bought online is becoming more difficult for customers.
When it comes to allowing customers to return goods without hassle, some retailers have a lot to learn, with five making it virtually impossible for shoppers to return goods.
With more people shopping online, it seems an obvious time to increase your email marketing efforts and get customers onto websites and into stores, but a surprising number of retailers didn’t send emails last Christmas.
According to a report by Snow Valley, 38 of 107(36%) retailers studied didn’t send an email in the three months before 28 December.