Social Brands 100

Innocent claims top spot on Social Brands 100 list

Food and drink brand Innocent has claimed top spot in a list of the top 100 social brands.

Starbucks and telecoms provider giff gaff came second and third respectively, with Cancer Research, the British Red Cross and Met Office also present in the top ten.

Interestingly, charities and non-profits actually account for more than 25% of the brands on the list.

Headstream and Brandwatch’s Social Brands 100 report measured the social performance of more than 300 different crowdsourced brands. The report defines a social brand as one that has adopted win-win relationships, active listening and appropriate social behaviour.