social campaigns

11 of the most memorable ‘brand’ #hashtags of all time

Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone. 

Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  

In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. 

How brands celebrated International Women’s Day 2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.

Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.

17 marketing campaigns with a positive message for women

Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space. Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that beach body ready campaign?), but others are actually doing some good, so I’m going to focus […]

10 of the best social campaigns & stories from February 2016

It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands. 

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. 

Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

10 best social campaigns & stories from December 2015

Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.

No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. 

From swiping right on a ‘Made in Chelsea’ star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.

14 best social campaigns & stories from October 2015

Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.

No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches). 

This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.

Six spectacular social media campaigns and their results

The deadline to enter the Masters of Marketing awards has been extended! You now have until September 23 to submit your nominations. 

One of the categories that will no doubt have a huge amount of competition this year is social media.

To help inspire your entry I thought I’d show you six of the best social media campaigns from last year and the impact they had on the brands that ran them. 

10 best social campaigns and stories from April 2015

Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.

He can be confident that this is in relatively safe hands.

So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.