We know the benefits of enabling all employees to use social media. Sales, service and just seeming human becomes a lot easier. Giving employees this freedom is easy in some organisations, generally small ones with a well-trained staff.
There are, however, inherent risks. If an employee goes rogue and damages your brand, it can be difficult to react quickly and avert loss of sales or sentiment.
It can also be difficult to easily track the impact of your employees’ activity, and provide them with the best content to spread.
Addvocate is a platform designed to get rid of this tension, by offering guidance, daily messages and alerts, as well as analytics and optimisation.
We spoke to CEO and Founder Marcus Nelson…