Cargo cults. Cowpaths. The Ex-Boyfried Bug. Often the best writing about social media (or business practices in general) centers around good, solid writing. And that’s what Christian Crumlish is up to in his forthcoming book Designing Social Interfaces, with co-author Erin Malone.
Crumlish’s recent article, The Information Architecture of Social Experience Design: Five Principles, Five Anti-Patterns and 96 Patterns (in Three Buckets), published by the American Society for Information Science and Technology, is a small masterpiece of clear-headed, common-sense, well-communicated dos and don’ts for social media rendered in clever and memorable metaphors.