social media advertising

Retailers: understand your search revenue through integration

Recovery. Confidence. Spending. These are terms that will that will be welcomed by retailers
across the world as the global economy inches away from recession. They
will
now be looking to capitalise on the more optimistic outlook and report
more
positive results.

We are clearly not out of the woods yet, so all such
supporting marketing
activities,
such as search, need to be justified with accurate measurement. However,
to
date there has been a fundamental flaw in the way that it is measured
and could
prove to be a major stumbling block.

Publishers shouldn’t worry about Facebook dragging down their CPMs

Is cheap social media advertising undermining the price point of online advertising? According to AdAge, “Social Networks Sink Online-Ad Pricing.”

Overabundant inventory is a growing issue online. And there are more than a few advertisers and publishers who would like someone to blame for their ever sinking ad prices. But trying to blame Facebook isn’t a good idea. Facebook ads may cost a lot less than other online inventory, but they work. Moreover, publishers don’t need to worry about Facebook’s prices. Unless they’re not delivering the kinds of returns that Facebook gets for those rates.

Social media advertising for retailers

It is hard for any marketer to
ignore the hype that surrounds social media. Facebook, Twitter, performance
display and ad exchanges are bringing opportunities for retailers to generate
demand within these massive new channels.

Facebook is probably the most
accessible and it’s understandable that retailers are getting excited about its
possibilities. We’re looking at a site with more than 400m active users,
all of whom can be individually targeted and engaged through Facebook Ads.