social media campaigns

Six basics of planning a paid social campaign

With GlobalWebIndex reporting that 93% of internet users have at least one social media account, therein lays a huge opportunity for marketers to target their audiences.

Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid Social Media Advertising Best Practice Guide, let’s look at six specific areas for beginners to consider when designing a paid social campaign.

What are the best social media marketing campaigns of all time?

What are the best social media marketing campaigns of all time?

First of all, let me justify the use of the phrase ‘of all time’ by looking at Facebook specifically.

Facebook was available at Harvard in winter 2004 and then over time was extended to some other schools and institutions. In September 2006, anybody could join.

I was considered a late adopter at my university in the UK when I finally joined in early 2007. In late 2007, Facebook had 100,000 business pages.

Ten years on from The Facebook’s foundation (and remember MySpace launched earlier, in August 2003), we’re looking at a form of media that is truly mature.

In the last ten years Facebook has gone from this…

10 of the best social media campaigns from 2012

Measuring the efficacy of social media marketing still isn’t an exact science, regardless of what the gurus and ninjas tell you.

So how can we whittle all the thousands of social campaigns we’ve seen this year down to a definitive list of the ’10 best of 2012′?

Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?

The answer is any of the above and any number of other social metrics, so for this list I’ve instead gone for the campaigns that I found to be most memorable, innovative, or downright funny.

I don’t expect anyone to totally agree with my list, and I’d love to hear your nominations in the comments section…