social media fail

19 horrific social media fails from the first half of 2014

Tempting as it is to wrestle our head of social media to the ground and begin tweeting from the company account so I can tell everyone exactly what I really think of them, I’ve learnt from other brands’ experiences. It never ends well.

Also, Matt’s a lot bigger than me.

This isn’t the first collection of social fails to feature on the blog. David Moth did a brilliant round-up of the top social fails to celebrate the end of 2013.

The rest of us had a drink and spent time with our loved-ones but David, the committed devil he is, made sure his deadline was met.

As it has been a busy year for social media already and with even more brands making their presence felt through various channels old and new, the half-way point seems like a good time to highlight some of the most thunderously idiotic uses of social media from the last six months.

Why do we do this? Well I would be lying if I didn’t say for pure schadenfreude, but also I genuinely feel that this is a helpful tool. The wise man learns from his own mistakes.

An even wiser man learns from other people’s mistakes and is grateful they’re not his own. Or something.