Tempting as it is to wrestle our head of social media to the ground and begin tweeting from the company account so I can tell everyone exactly what I really think of them, I’ve learnt from other brands’ experiences. It never ends well.
Also, Matt’s a lot bigger than me.
This isn’t the first collection of social fails to feature on the blog. David Moth did a brilliant round-up of the top social fails to celebrate the end of 2013.
The rest of us had a drink and spent time with our loved-ones but David, the committed devil he is, made sure his deadline was met.
As it has been a busy year for social media already and with even more brands making their presence felt through various channels old and new, the half-way point seems like a good time to highlight some of the most thunderously idiotic uses of social media from the last six months.
Why do we do this? Well I would be lying if I didn’t say for pure schadenfreude, but also I genuinely feel that this is a helpful tool. The wise man learns from his own mistakes.
An even wiser man learns from other people’s mistakes and is grateful they’re not his own. Or something.