social media fails

The top 10 social media fails of 2012

Hurricane Sandy highlighted the fact that brands still struggle with social marketing, as retailers fell over themselves to try and use the disaster to sell more clothes.

The immediacy of social media makes it the perfect way for brands to expose themselves to ridicule by sending out a kneejerk tweet without thinking through the consequences.

But not all of the examples on this list are errant tweets – indeed some obviously had a great deal of thought behind them, which probably makes the ensuing fall out far worse.

So without further ado, here’s the top 10 social media fails of 2012 so far…

14 epic social media fails

Whether you’re a small business with a solitary Twitter account, a mid sized agency using the latest monitoring tools, or a huge corporation with a multi-million dollar Facebook campaign , at some point, we all will make mistakes playing the social media game.  

Just hope that you don’t crap out by making mistakes as big as the following…