Social Media; Links vs. Likes; Authority;

Social search: is it links or ‘likes’ that drive authority?

official: social media has taken over every aspect of our lives, from brands we
interact with, to sharing content, so it was only a matter of time before the
likes of Google and Bing began taking the medium’s
influence into consideration when deciding on authority of content.

Search algorithms are now evolving in response to the social media revolution, with ‘human authority’ now very much a part of the mix in SERPs.

No longer is it simply a case of pushing your way to the top of the tree with link building and clever keyword integration, but just how does social search differ from more traditional SEO techniques?