social media management

Why you should be monitoring your brand on Twitter

66.7% of all public brand mentions on social media happen on Twitter.

Twitter is the key battleground on which your social reputation is won or lost.

This may sound overly dramatic, but you just have to look at the positivity around Oreo or Paddy Power since they entered social media compared to the highly publicised meltdowns of Ryanair or British Gas to understand that it’s a channel you have to tread carefully on.

Thankfully with a good social strategy and a fully trained social team or manager, potential Twitter storms can easily be avoided and positive engagement amplified to drive improvements in your brand perception.

To aid your team there are also various social media management tools that can help you monitor any mention of your brand, therefore allowing you to engage with followers and non-followers in real-time.

In this article I’ll be taking a look at five stats from the latest research from Mention, in which 35.7m company mentions were analysed, to show just how important it is to monitor your brand on Twitter

Analysing your competitors through social media monitoring

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. 


However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. 

This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.

Five lessons from KitchenAid’s embarrassing presidential debate tweet

It’s a brand’s worst nightmare: a high-profile event is generating a huge amount of social media buzz and one of your employees, thinking that she’s logged into her own Twitter account, inadvertently posts an embarrassingly insensitive tweet through the company account that h.

That’s precisely what happened last night to KitchenAid. An employee whose name has not been released was apparently watching the U.S. presidential debate and decided to post a foolish tweet about the president’s grandmother. Instead of posting it to her personal account, she posted it to the KitchenAidUSA account, which has more than 25,000 followers.

Salesforce buddies up with Buddy Media for $745m

Over the past several years, many of the world’s largest brands have increasingly looked to establish better relationships with consumers by investing heavily in social media.

Now, some of the biggest names in software are investing heavily in startups built to help brands manage their social media initiatives.

Oracle goes social with Vitrue acquisition

It’s been a rough week for the world’s most prominent social networking company, Facebook, and the week isn’t over yet, but that doesn’t mean that social media is going away any time soon.

That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.

Social customer service: a best practice checklist

This week I went to Manchester to speak at O2’s first Marketing Matters event, which was attended by key contacts from the brand’s top 50 partners that sell to and manage business customers.

The group had asked for input on social, since they highlighted this as the most important aspect of their marketing plans for the next year. This is interesting in itself, but hardly surprising.

What was heartening however, was that my session covered social customer service. This is something we’ve covered steadily since last April, with pitches now regularly heading our way full of research into its growth.

In my experience, when that happens, it means that marketing teams have realised that they can get some PR mileage from a study into this ‘new trend’ – and that means a trend has become more than that. It means it’s actually happening.

I’ve turned my deck into a best practice checklist, with supporting research, context and case studies at the end.

Ashton Kutcher: how not to do social media

For individuals, celebrities and brands alike, social media can be a
valuable tool for building a brand and creating positive interactions
with consumers and supporters. It’s also proven to be incredibly
important when crisis strikes.

Crisis isn’t something Ashton Kutcher has known much about. The
Hollywood celebrity and part-time tech investor was the first person to
gain 1m followers on Twitter, and his Twitter feed is often cited as a
case study for how celebrities can put Twitter to great use.

But when it
comes to his social media success, it appears the actor may have been
more lucky than good.