social media managers

Amazon’s new FC Ambassadors program is bad social media strategy

Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media.

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights.