social media optimisation

Email marketing: six steps to improving customer engagement in 2010

Despite the naysayers claiming email marketing is on the way out thanks to the snowballing impact of social networking and new forms of communication, the facts are very different. Email continues to play a vital role in both business and customer communication. 

According to Epsilon, email is used more regularly than social networking for personal communication, while 30% of organisations in Econsultancy’s Email Marketing Industry Census claimed an ROI from email in excess of 500%.