social media policy

Social media and the law: forecasted developments in 2012

The article covers Social Media and the Law, two areas that are becoming an increasingly hot topic.

Based on the law suits involving social media in 2011, 2012 will see further developments and changes to many of the platforms that we have become so accustomed to.

Your company needs a social media policy

Recently, I published a post that struck a nerve with a reader who will remain anonymous. That reader lashed out at my idiocy in several ways, including via a popular social network.

The wasted effort at insulting and haranguing me would have been quickly
forgotten if not for an interesting observation: my cyberstalking
critic executed his childish attacks through multiple accounts all associated with
his employer, a small services-oriented business.

On one of those
accounts, I discovered other rude, obnoxious and downright classless ‘content‘ not directed at me.

Econsultancy’s 10 social media guidelines

Econsultancy’s 10 social media guidelinesOne of the best things about working at Econsultancy is that we’re not sticklers for rules and regulations. We hire people, trust them to do a great job, and give them the independence to get on with things. 

Nevertheless, as the team grows there needs to be a few internal ‘house guidelines’ for staffers, so we’re all singing from the same songsheet. 

Late last year I shared our ‘What Econsultancy’s about’ slidehow, which we created to help new staff to understand what we do, and how and why we do it. 

Now I’d like to share our social media guidelines with you. 

16 social media guidelines used by real companies

In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I’m not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing.

So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here…