social media strategy

15 reasons your brand should be on Snapchat

“Those who fail to learn from history are doomed to repeat it.”

That is the saying that springs to mind when I see marketers dismissing Snapchat as a significant channel. Presumably they’re the same people who realised social media was a good idea five years later than their competitors. 

Five key social media pillars that all charities should embrace

Charities have an advantage over regular brands on social media.

They have a passionate, emotionally connected supporter base at their fingertips, ready to sing their praises.

However that doesn’t mean success is guaranteed, far from it. With organic reach squeezed and thousands of brands clambering for space on your newsfeed, it’s getting harder and harder to engage the people that matter.

How to use social media to build a teaser campaign

Consumers have moved beyond traditional forms of engagement and they have much higher expectations towards brands to amuse and entertain them. 

Marketers are taking notice of this by going beyond the traditional and merging creativity with social media. 

How eBay uses social media: Tumblr, Twitter and Instagram

Or… what is the point of following eBay on any social channel?

That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.

12 terrific Tumblrs for brand inspiration

A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.

It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).

How can ecommerce sites use Instagram?

As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.

Things are starting to change though.

How Toyota beats 24 other car brands in Twitter engagement

When it comes to buying a new car 64% of research is done between the hours of 6pm and 9pm.

Car buyers want to engage with brands in the evening when they’re home and can take the time to research this major purchase decision properly.

This means it is vital to adopt a social media strategy that does not switch off after 5pm or at weekends.

Research from Auto Trader and BirdSong suggests that Toyota is the best when it comes to satisfying the consumer’s multiscreen, out-of-hours demands.

Here is the league table featuring the top 25 UK automotive manufacturers, followed by some analysis on what makes Toyota’s Twitter account so engaging.