In the years since the emergence of social as a separate entity for marketing purposes (roughly from around the birth of Twitter in 2006) we’ve figured out a lot about what social is, how it works, and what it means for marketers.
Now you could talk directly to a brand, and have them listen to you.
For consumers, this was great. For brands, it presented opportunities and challenges. It also entailed a pretty major shift in thinking.
So as memories of Social Media Week fade, has social now grown up?