A webinar covering some of the key trends and talking points from Econsultancy’s latest social media best practice guides, including the evolution of social and the social media ecosystem.
A webinar providing an overview of the latest trends in social media, equipping subscribers with what they need to know about the latest updates across multiple platforms.
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
Karl Boyce, Head of Digital and CRM at Domino’s Pizza Group, spoke at the 2018 Festival of Marketing about how the world’s number one pizza company is aiming to become ‘The Official Food of Everything’ via the power of social media. But how is the brand accomplishing this?
The controversy which started with the alleged misuse of Facebook user data by Cambridge Analytics continues unabated.
Facebook’s CEO, Mark Zuckerberg, is due to testify before the US Congress sometime this month and brands are pulling spend and reportedly shuttering their Facebook pages.
Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.
January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month.
With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.
In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?
Here’s what our esteemed experts predict will be trending in the world of social media in 2018.
Next up in our look back at the year that was 2017, we’re talking social media.
With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.
Recently, I wrote a piece on what brands should take note of before entering the Chinese market.
However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.