social monitoring

Forums: the cornerstone of brand reputation

No brand should underestimate the importance of its digital reputation, especially in this era of Google-first, buy later culture, not to mention the prevalence of review sites and social recommendations.

Although it is practically impossible to completely avoid negativity (just look at the comments of any YouTube video), it is how a company controls its surveillance of and response to these mentions that will help determine how it is perceived. By confronting issues as they arise, the impact that negative mentions online will have can be contained, helping to prevent a snowball effect from occurring.

Ensuring a brand is seen in the most positive light possible is essential for establishing and maintaining trust for customers, regardless of what the brand sells.

The changing state of PR

When it comes to the success of a brand, there is one thing that is of the utmost importance, regardless of size or capital and that is reputation.

An overriding opinion on a business can turn it into a worldwide success or see it fail to connect with its target audience.

A key component of creating a strong reputation lies in the way that a company chooses to monitor and maintain its character. This has become imperative because of the increasing volume of PR activities that occur on digital platforms.

social-listening

Social listening industry thrives as marketers tune into customer voice

This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.

The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.

The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.

Social media lessons from Coca-Cola, Starbucks, and Delta

Are you missing a critical social media KPI?

‘Social media disconnects’, or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn’t a term in many marketers’ vocabulary.

Perhaps it’s time for that to change.