social network

You say Ello and I say goodbye (to Facebook?)

Ello is being billed as the ad-free Facebook, but cynicism abounds online.

Many have highlighted how social networks have reneged on their philosophies in the past (in the eyes of their users) and Ello’s terms and conditions don’t exactly rule out ads.

I’m not sure yet what I think about Ello (I’m waiting for my invite request to be approved) and I realise the headline of this blog is like one of those spicily titled but ultimately bland editorials in marketing publications. 

However, I thought I’d do a little run down of what Ello is, its USPs and where other social networks have held the same ground and ultimately decamped from it.

Zeebox rebrands as Beamly, launches new second screen app: review

Zeebox launched two years ago as a fairly simple program guide with many second screen integrated features.

Ben Davis covered the app in his article Zeebox: insanely powerful advertising but will it catch on? At the time of writing in October 2013, it was found that 53% of adults interact with another form of media while watching television and of that number, 25% were chatting online about the shows they were watching.

With 6m downloads of the app, Zeebox were well on the way to capitalise on this second-screen trend.

As of this week, Zeebox has been rebranded as Beamly and a new app has been launched. The theory behind the rebrand is to expand upon the initial conceit of an app that added enjoyment to the programme you were watching at that particular moment, by expanding the experience throughout the day, away from the television. 

Depop’s app trumps eBay with a slick combination of m-commerce and social

Depop was launched in April 2013 and has achieved 200,000 downloads from the App Store so far. 

The UK based start-up, which is difficult to describe as anything but a cross between Instagram and eBay, expertly marries mobile commerce with social networking and has many advantages over other m-commerce platforms: simple and quick selling, fluid checkout, inherent social integration and no listing fees.

According to TechCrunch, the app has been responsible for 200,000 items being sold worldwide, at a value of around €5m and as of February 2013, Depop is now available for Android users, thereby extending its reach to the dominant operating system of mobile users worldwide.

If you haven’t heard of Depop before, now is the perfect time to acquaint yourself. Here I’ll be looking at the app from a user experience point of view to see what the advantages and disadvantages are in using it. 

How Facebook news feed changes will affect your brand

Facebook has revealed that organic reach for brands will fall short, if it hasn’t begun to do so already.

In a recent tweak to the news feed algorithm, Facebook has begun to prioritise content from the people that users engage with the most, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence.

In a press release from December, Facebook urges marketers to buy ads instead of merely relying on the free content channel of running a Facebook page.

This ‘tweak’ signifies a dramatic change to the Facebook experience for users, brands and anybody else who may run a Facebook page, whether it’s for profit or not.

42% of online adults in the USA use two or more social networks

Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms. 

These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults.

Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a necessity to sign up to multiple platforms in order to engage with them all.

I’ve even had to adopt a second Twitter account to separate my own ‘church and state’ (or less-professional nonsense from even less-professional nonsense.)

Here are some more social network stats from the research, covering Facebook, Pinterest, Instagram, LinkedIn, Twitter, and the relative audience crossover between each platform.

The ghost of social networks past

Friendster, Bebo, Tribe, Vox—we’ve missed you of late. As today is supposed to mark the end of the world, the virtual social worlds of years past have been much on our mind. 

Where have they gone? Why did they go? Do we even care?

It’s hard to answer those questions without first marveling at what now falls under “social.” A decade ago, blogs and sites like Friends Reunited or were peripheral to our daily digital lives. Today online sociability is the norm: We turn to Yelp reviews when deciding about a restaurant or, when that fails, post on our Facebook walls—“Hey, where can I find good Thai in Philly?” We laugh at cat videos all day long, and we add our IMHO to a long list of responses to ire-inducing blog posts.

How to make Twitter sell

Remarkably savvy social sellers like Avaya are converting
individual tweets into $250,000 in sales. The company realises that the answer to selling with Twitter is rooted in discovering
conversations that are worth having.

And conversing in ways that
generate questions that Avaya’s products/services can answer. Here’s how you can too.