social news

10 of the best social campaigns & stories from February 2016

It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands. 

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. 

Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

10 best social campaigns & stories from December 2015

Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.

No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. 

From swiping right on a ‘Made in Chelsea’ star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.

14 best social campaigns & stories from October 2015

Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.

No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches). 

This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.

Five lessons learned from Digg’s rise and fall

Social news site Digg was once one of the most popular services on the internet. An early social media darling, Digg and its founder, Kevin Rose, were the subject of numerous high-profile articles, including an embarrassing (and not-entirely-accurate) BusinessWeek cover piece with the headline How This Kid Made $60 Million In 18 Months.

It wasn’t just the media lavishing attention on Digg: investors poured big money — some $45m in total — into the company. 

But what goes up often comes down and as it turned out for Digg, the company’s future was not going to be nearly as bright as its early years. Yesterday, the company’s assets, including the code for the Digg site itself and its domain, were sold to New York-based development firm Betaworks for a reported $500,000.

The decade of the entrepreneur is coming

The release of companies topping the Fortune 500 list proved a bright spot in today’s still shaky global economy, but John Sviokla, a principal and US business leader for strategy and innovation at PricewaterhouseCoopers, believes there’s much good still to anticipate. 

He spoke last week at Guardian’s Activate Summit in New York. The summit attracted professionals in the publishing industry and featured such heavy hitters as media giant Arianna Huffington and Jonah Peretti, co-founder of BuzzFeed, perhaps the first true social news organization.