I wrote a post last month called ‘Why should brands own their own social media profiles’, where I called out Coca Cola for not bothering to sign up for @coke and @dietcoke on Twitter. But there’s a bit more to it than meets the eye.
Earlier today, I spotted a note on Twitter by Rory Brown that simply said: “I really like the concept behind @answers. Mahalo may have a winner there.”
Mahalo Answers was launched in mid-December 2008 as an extension of Mahalo, the human-powered search engine. It’s like Yahoo Answers and LinkedIn Answers, and it works well. It even uses Twitter as a capture and response channel: you can ask questions and receive replies via Twitter. It also automatically posts questions asked via the website to Twitter. In short, it’s excellent.
Business models aside, Mahalo might have a winner in selecting ‘answers’ as its Twitter username.