social traffic

Is referral traffic from Reddit of any value to publishers?

Reddit is a veritable goldmine for useful, interesting or downright bizarre content, making it a perfect tool for procrastination.

And one need only take a look at the stories that crop up in the mainstream media in the days after they first appeared on Reddit to see the site’s influence on the news agenda.

But is it any use to publishers seeking to gain additional readers, or social managers looking to drive engagement with a new community?

According to data from SimilarWeb, the UK’s main newspapers get a large proportion of their social referrals from Reddit.

Facebook drives most social B2B traffic, but Twitter is top for conversions: report

Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.

Overall, social accounts for 1.9% of traffic compared to 41% for organic search, however there is potential for it to become a more important and effective channel.

This is a topic we touched on recently in a post about how to use social media to widen your sphere of influence in B2B and in an infographic looking at how B2B companies are currently using social.

Optify’s report found that companies that actively manage social media campaigns (as measured by companies who had more than one lead from social or more than 10 visits per month) have seen comparatively high conversion and engagement rates.

Pinterest drives more sales than Facebook: stats

Pinterest drives more sales and more new customers than Facebook, according to a study of social media traffic by Boticca.com.

The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed.

It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.