Staying abreast of the latest trends in an industry can be hard.
Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands.
It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate your brand as cutting edge and arguably the best in the market.
But how do you get ahead of a trend before it is common knowledge?
Knowing what makes consumers tick is hugely important for this.