Social media is radically challenging the landscape of TV.
From programs to adverts, the very nature of it is being forced to change (and at a rapid pace) by the increased use of social media.
A new, socially active and discerning audience wants more interaction, more power to influence and new ways to engage whilst watching the show(s) they love.
Producers ignoring these viewers do so at their peril, as an army of younger consumers are switching to YouTube as their preferred way to get their visual entertainment.
The old skool top-down approach to programming and scheduling is being turned on its head as older TV execs are being held to account by a new type of audience.
Here are just some of the ways social is forcing TV to change forever.