Last week I wrote about how brands can be brilliant at Instagram Video, the social video platform offering an extra nine seconds more per video than its rival.
On the surface, you’d think that there’s not a lot to separate the formats. Both offer a similar mobile-first UX, easy interactivity with followers and an increasing array of tools to edit and filter your videos.
The ease with which you can share to other social channels certainly depends on which format you’re sharing to which platform. Twitter, as the owner of Vine, is far better optimised for sharing Vines than Facebook. Vice versa for the Facebook owned Instagram video.
Scratch a little deeper, and the differences between the formats and the way they are used by brands soon becomes clear.
Beyond the differences in length and available tools, Vine and Instagram video remain able to operate in the same space, whilst remaining unique in their own way, with brands tending to choose one or the other platform based on its own audience, content and tone of voice.
I’ve been doing a monthly round-up of the best branded Vines and Instagram videos for the last year and in that time I’ve learnt a thing or two about what makes for a great super-miniature video.
So, based on the above shaky qualifications, I present my tips for making brilliant branded Vine videos.