Companies expect big moves into digital for 2012: new report

According a recent SoDA report, digital marketing efforts are expanding and it’s the internal growth of resources where most companies are looking to boost their offerings.

This is leading to changes in working relationships with agencies as there is a shift to niche areas of expertise instead of a “one-stop shop” digital partner.

As part of the SoDA report, Econsultancy’s Digital Outlook Marketing Survey shows a conservative yet steady growth of digital marketing spend according to the 650+ digital marketing professionals surveyed. The spending growth includes the addition of social media activities and an explosive growth of inbound marketing.