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The Importance of cookie hierarchies

Not all affiliate activity is the same.

Any single affiliate
programme is as likely to include behavioural
re-targeting, site abandonment-triggered emails or downloadable software
as it is to number ‘traditional’ affiliate stalwarts such as blogs and
incentive-based sites.

This is a good thing. Affiliate marketing should be as focused on targeting as any other online marketing channel and it is a sign of the health of the industry that new methods can find a place in an environment where the focus has always been on customer acquisition.