Software

Digital innovation puts us all in the software business

Guess what? You’re not in the business you think you’re in.

I don’t mean this like one of those these-are-not-the-droids-you-are-looking-for Jedi mind-tricks but as a statement of fact.

No matter what else you may do, if you rely on digital technology, and who doesn’t, then you are in the software business too.

Five key trends and takeouts from Google I/O 2014

This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.

As Android users have increased from 530m last year to more than 1bn this year, Google announced its ‘biggest ever overhaul’ with a completely new set of Android products. 

Read on for my top five developments (plus a dose of healthy rivalry)…

Mobile marketing lessons from the Nest Labs success story

Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.

Nest Labs is a Silicon Valley based disruptor dedicated to ‘transforming people’s lives’ with connected devices for the home that are both rational and emotional.

Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm.

The smoke detector has to be one of the most ugly, unloved, annoying (but important) household devices we have around us. And Nest reinvented it…

The Nest Protect is a smart smoke detector and the principles of its design, user interface and concept speaks to three key best practices in Mobile development.

It’s a case study in considered care and empathy. They’ve produced a wonderful, differentiated product in a commoditized market that justifies its price premium.

Five big marketing mistakes companies make

For most businesses, marketing is a crucial component of success. If you can’t market effectively, you can’t sell and grow, and that spells trouble.

Thanks to the internet, the rise of digital marketing channels, and the abundance of marketing tools and technologies, companies have more marketing assets and capabilities than ever.

But figuring out how to use them correctly is often a challenge and there are a number of common mistakes that hold companies back. Here are five of the biggest and most detrimental.

Adobe takes CS6 into the cloud with Creative Cloud

Software is a multi-billion dollar industry but that doesn’t mean it hasn’t changed dramatically in the past several years. From the rise of the app store to software-as-a-service, how software is bought and sold has been evolving rapidly.

That creates both opportunity and challenges for software’s biggest players.

One cloud to rule them all? Amazon launches AWS Marketplace

According to a report from research firm DeepField Networks, Amazon’s AWS cloud now powers 1% of the internet. If this number is anywhere close to accurate, it’s a stunning figure, particularly when one considers that Amazon started as an online retailer of books.

But Amazon’s cloud ambitions are huge, and in an effort to grow its cloud even more, Amazon today launched the AWS Marketplace, a one-stop shop for AWS customers to, with a single click, purchase and deploy cloud servers running the software they need.

The Mac App Store is here. Should developers worry?

With the App Store, Apple has positioned itself as one of the most powerful players in digital content. Millions upon millions of customers now acquire everything from music to mobile apps through it.

But when it comes to Mac desktops and laptops, the App Store is irrelevant. Until now.