Badoo launches in the US with photo shoot: video

Badoo, the social network dedicated to chatting, flirting and meeting people in your area, is officially launching in the US this month. Though it already has six million members registered in the States, the London based company hasn’t tackled this overseas market until now.

Instead of hitting multiple cities with its launch, the company has focused on New York as its first city to tackle. It is taking an integrated marketing approach with a campaign that kicked off last week in Soho with a 1,000-person photo shoot to help people achieve their ultimate profile picture.