Sony Ericsson

Q&A: Sony Ericsson’s Zorayda Pedersen on multichannel marketing

To accompany the launch of its Xperia Pureness phone, Sony Ericsson created an international campaign, which combined billboard advertising in select cities, which was backed up by an online programme to identify ‘design influencers’. 

I’ve been asking Zorayda Pedersen, Global Marketing Manager at Sony Ericsson, about the company’s campaign and its approach to multichannel marketing.