Southeast Asia

Why marketers in Southeast Asia can’t afford to ignore online video

Asian nations are apparently among the most prolific sharers of online video according to a new report, with Indonesians sharing more video content than any other country.

India came second overall, followed by Greece and Thailand, with the US and UK down in 19th and 43rd respectively.

The data, which comes from video ad network Coull, shows that the most popular video content among Indonesians is related to style and fashion.

With video content proving to be so popular among Southeast Asian countries it’s important for brands in the region to have a relevant strategy in place.

In order to help digital marketers improve their video strategy in the region Econsultancy has just published a new Online Video in South-East Asia Best Practice Guide.