spam filters

10 ways to avoid spam in all its forms

Despite all of the tools that are brought to bear in the War on Spam, spammers continue to ply their trade successfully. The most prolific reach millions upon millions of people and are adept at adjusting to new weapons that aim to shut them down.

The truth is that defeating spam doesn’t require more technology but changes in human nature. Here are 10 common sense ways to avoid spam that are forgotten or overlooked far more often than we’d like to believe.

Email Marketing is the Cinderella of digital

There’s so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it’s easy to overlook how powerful Email Marketing can be. Which is surprising when you
realise that for many of your customers email is still the primary
communication tool they use when online.

And judging from the record turn-out we had for the Econsultancy
session I ran
, I thought it would be useful to share 10 top tips for
improving your email campaigns….