Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.
Enforcement of this aspiration comes from Google’s usual source: algorithmic rewards for sites achieving this goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had.
I fully expect to see this industry focus switch to mobile-specific commentary through 2014.
Let’s take a look at the evidence, and the SEO opportunity…